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I came to Target initially to help support the launch of their Home brand, Project 62. Afterwards, I had the opportunity to help create the digital landing pages for several of their other Home brand launches. This rich experience was really the first opportunity I had to own a project from start to finish and collaborate closely with other creative channels.
Some of the other Home brands I have work with: Opalhouse, Hearth & Hand with Magnolia, Project 62 and Made by Design.
Explore the work. Click on the brands below to preview the digital landing experiences.
ACD: Karie Lazarowicz | AD: Laura Fernaine | Designer: Deborah Turney
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In spring of 2018, Target announced another new owned brand: Made By Design. A sleek, minimal and functional home line covering categories from kitchen utensils to home storage and organization.
I was brought onto this project in the early concept phase for Target.com. Working closely with the art directors and associate creative director we pulled together a pretty amazing launch.
ACD: Colleen Inda | ADs: Eric Mattson & Carisa Flaherty | Designer: Deborah Turney
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An eclectic, vibrant brand such as Opalhouse does not come round every day. I was ecstatic when I found out that I was casted to work on a brand that matched my own hippie-boho fashion sense. Because of it breadth of assortment, there was a lot of planning put into how we were going to capture it all on not just the brand page but the twenty-some banners as well. It was a pretty big challenge in some ways, but the team working on it with me was passionate and driven to deliver the best looking results.
ACD: Colleen Inda | AD: Eric Mattson | Designer: Deborah Turney
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When Chip and Joanna Gaines partnered with Target to come up with a new line, Hearth & Hand with Magnolia, Target shoppers and fans of Chip and Joanna's show, Fixer Upper, were riled and excited. The brand page launched on Target.com in Fall 2017 and did so well there were many items the quickly sold out.
Because of the hype around this partnership, working on the digital pages for this brand was exciting. Being able to work alongside the talented individuals involved in making this come to life was extremely rewarding. Though the initial launch has past, I continued to produce refreshed pages for new seasonal looks until I moved on to the apparel team.
AD: Eric Mattson | Designer: Deborah Turney
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In Fall 2017, Target launched another one of its new home line, Project 62. A simple and chic dream for many modernist, this line not only accommodates small spaces, it fairs well with tight budgets.
I jumped in at the tail-end of this particular launch. As a production designer, I took the designs of the digital art director and loaded into our content management system–working out any typographic or photographic kinks that we ran into. Though jumping in late in the game brings its challenges, I was on boarded quickly to Project 62's design aesthetic and the launch of our look-book and brand page went smoothly.